Our content and research team at Optimal Workshop created a UX Maturity framework: a clear, actionable tool to assess your current UX research practices and unlock your organisation’s path to growth. My role was to design the visual system for this campaign, including each guide (upon completion of the assessment), website landing pages, social media/email banners, and more.

The illustration style for this campaign was based on the idea of a spectrum, with converging and diverging shapes representing the stages of a UX journey that each organisation can be on. This style also informed the design of each guide with their own colour system and shape(s). Motion also helped bring these ideas to life across the paid and organic social media touchpoints.

Following the successful launch of the framework we held a webinar with industry experts talking through our framework and giving insights into how to advance your UX research maturity. I was responsible for translating our campaign assets to formats with speaker and webinar details.