Following Optimal Workshop’s new visual identity, we created a new UI style to market our product and new features we released in 2024. A huge milestone for our company was the release of Prototype Testing, our newest tool that integrated with Figma to allow designers to quickly test their prototypes.

My role was to collaborate with our Product Marketing team to highlight the best and most impactful features of the tool, and create accompanying visuals across our paid/oragnic social media, marketing site, blog, and email channels. This included the creation of an engaging mock website (Bestbank) to show Prototype testing’s features in action.

We also released some major updates to our qualitative insights tool, including AI capabilities to enhance our customers speed to insights. The designs created for this campaign highlight all of the newest value propositions using our updated UI library.